Company: YouSet
Montreal, Quebec | Full-time |
Company Snapshot
YouSet is an insurance platform using technology, data, and human expertise to help Canadians shop for home and car insurance. The company aims to be the most comprehensive and highly-rated insurance platform in Canada. It has served over 400,000 Canadians, maintaining an average of 4.9 stars in online reviews.
Role Overview / Mission
The Performance Marketing Manager will own and scale the company’s paid acquisition strategy to reach more Canadians, focusing on driving new revenue from qualified leads.
Key Responsibilities
* Develop and supervise media strategy across Google Ads and Meta Ads, executed by an external paid media agency.
* Write ad copy, define creative concepts, and collaborate with the agency for asset production.
* Oversee campaign setup, audience segmentation, bid strategies, and budget pacing.
* Continuously A/B test creatives, messaging, targeting, and placements.
* Create detailed briefs for User Generated Content (UGC) creators.
* Review and optimize ad creatives to ensure messaging-market fit.
* Build a library of tested hooks, formats, and offers to improve scalability.
* Collaborate with the content and brand team to align paid ads with broader campaigns.
* Own performance dashboards, including building, maintaining, and automating reporting in GA4, Looker Studio, or similar tools.
* Ensure data integrity through proper tagging (UTMs, GTM setup, event tracking).
* Conduct cohort and funnel analysis to measure CPA, CAC:LTV, and ROAS.
* Translate data into insights and actionable recommendations for leadership.
* Identify and validate new acquisition channels such as TikTok, YouTube, Podcasts, and Influencers.
* Run time-boxed experiments with clear success criteria.
* Build a testing roadmap for new audiences, offers, and placements, and document learnings.
* Coordinate with the SEO and content team to ensure paid and organic alignment in keywords and messaging.
* Partner with product and development teams to improve tracking infrastructure and conversion flow.
Required Qualifications / Skills
* 5+ years of experience in performance or growth marketing with expertise in Paid Search and Paid Social.
* Proven track record managing monthly budgets of $100k+ across Google, Meta, and other key platforms, with a primary focus on lead generation.
* Experience managing external agencies and freelancers.
* Strong understanding of CPA, ROAS, LTV, and unit economics.
* Advanced skills in Google Sheets/Excel and data analysis (GA4, attribution, cohort analysis).
* Excellent written and spoken English.
* The ideal candidate is results-oriented, proactive, data-driven, and strategic.
Preferred / Nice-to-Have Skills
* Meta Blueprint or Google Ads certification.
* Fluency in French.
Location & Work Setup
This role offers options for 100% remote work or on-site work at the downtown Montreal office. Employees can work abroad for up to 90 days per year.
Compensation & Benefits
* Competitive compensation and stock options.
* Up to 5 weeks of vacation per year.
* Comprehensive health, dental, vision, and life insurance.
* Unlimited sick and mental health days.
* Paid parental leave (4 months top-up).
* Sponsored team activities and events.
Application Process
This is a full-time role. Interested candidates should apply.
Timezone: Quebec
Posted: Oct 10, 2025