Energy Exemplar
Department : Marketing
Company: Energy Exemplar
Adelaide, SA | Full time |
Company Snapshot
Energy Exemplar provides an award-winning software portfolio, including PLEXOS®, Aurora, and Adapt2, for modeling and simulation in the energy sector. Our mission is to empower transformative energy decisions, enabling stakeholders across the entire energy value chain to plan and execute for a sustainable, decarbonized energy future. Founded in 1999, we are a fast-growing global company, expanding around 30% year on year. We foster a workplace that values ownership, integrity, and innovation, supporting our global team to deliver results from where they work best, whether at home, in the office, or on the move.
Role Overview / Mission
The Field Marketing Manager – Americas, reporting to the Global Field Marketing Manager, is responsible for leading regional events and field marketing initiatives. This role exists to drive demand, strengthen customer engagement, and accelerate revenue generation in the Americas, focusing on delivering measurable business impact through seamlessly executed campaigns and events.
Key Responsibilities
- Develop a comprehensive understanding of revenue goals for all marketing initiatives.
- Build and maintain a regional events and marketing calendar with clear pipeline contribution targets.
- Define, develop, implement, and execute all aspects of marketing events and field marketing activities, including logistics, registration, speaker management, catering, and accommodation.
- Drive the development and execution of regional go-to-market strategies in alignment with sales leadership and global marketing objectives.
- Own the regional marketing budget, including quarterly forecasting and reallocation for optimal ROI across channels and campaigns.
- Research and select vendors based on creativity, quality, cost, and ability to support pipeline goals.
- Coordinate with cross-functional teams (Marketing, Sales, Solutions) to ensure alignment with regional growth targets.
- Develop project plans, timelines, and run-of-show for initiatives, with clear revenue and pipeline Key Performance Indicators (KPIs).
- Prepare and manage event materials, including signage, registration assets, and promotional items.
- Create social media content to publicize events and initiatives, driving awareness and lead generation.
- Manage tradeshow vendors for booth design and graphics, ensuring brand and demand-generation alignment.
- Finalize venue contracts, AV requirements, and day-of logistics, with pipeline impact as a key success measure.
- Manage event registration and target audience tracking to ensure ROI on pipeline goals.
- Assist in executing local market outreach programs designed to accelerate revenue opportunities.
- Handle day-to-day administration of events, programs, and field marketing activities (vendor management, travel, RSVPs, order placement).
- Attend events and act as the on-site lead for internal and external stakeholders, ensuring flawless execution.
- Analyze event and marketing performance, including pipeline generation and revenue attribution.
- Ensure all leads and pipeline generation from events are logged in the CRM and tied to revenue outcomes.
- Create close-out reports including ROI and revenue attribution for executive leadership.
- Own regional marketing KPIs, analyze pipeline performance, and optimize future campaigns based on data-driven insights.
Required Qualifications / Skills
- Minimum of 10 years of experience in events management and/or regional marketing.
- Bachelor’s degree (or equivalent) in hospitality management, public relations, marketing, or a related field.
- Proven experience in event planning, coordination, and field marketing with a track record of delivering measurable pipeline and revenue impact.
- Prior experience collaborating with graphic design, sales, marketing, and communications teams.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple revenue-impacting projects simultaneously.
- Results-oriented drive and strong commercial mindset, with a focus on pipeline creation and revenue contribution.
- Outstanding written and verbal communication skills.
- Ability to remain calm under pressure and maintain a customer-service mindset.
- Flexibility and adaptability to work independently, take ownership of projects, and thrive in a fast-paced, growth-driven environment.
- Established relationships with vendors that can support scalable revenue-driving initiatives.
- Experience in managing budgets, tracking expenses, and reporting ROI against pipeline goals.
- Willingness to travel domestically and internationally, as needed.
- Self-motivated and highly collaborative.
- Advanced knowledge of PowerPoint, Acrobat, Excel, Cvent (or other event platforms), and HubSpot (or similar CRM).
Location & Work Setup
This role is for the Americas region. Energy Exemplar supports a flexible work environment where team members can work from home, in the office, or on the move. The position requires willingness to travel domestically and internationally.
Compensation & Benefits
The annual pay range for this position is $60,000 – $83,000. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
Timezone: America/Denver
Posted: Sep 09, 2025
Expires: Oct 09, 2025