Company: Upwork
United States | Contractor |
Role Overview / Mission
This role involves creating high-converting advertising copy for direct-to-consumer (DTC) campaigns across Facebook, Instagram, and TikTok. The objective is to drive sales and support rapid business growth by producing effective messages that convert.
Key Responsibilities
- Write compelling advertising copy that captures attention and drives conversions.
- Develop effective hooks, headlines, and calls to action that engage audiences.
- Create diverse ad angles, including problem-solution, lifestyle, and testimonial formats.
- Collaborate with the creative team to ensure visual and textual consistency.
Required Qualifications / Skills
- Demonstrated experience writing paid social advertisements for direct-to-consumer (DTC) or e-commerce brands.
- In-depth understanding of direct-response marketing principles (e.g., AIDA, RMBC).
- Ability to craft emotionally compelling and high-performing copy.
- A results-oriented mindset, comfortable with testing, learning, and fast iteration.
Posted: Nov 10, 2025