Company: BlueThrone
Baltimore, MD | Full-time |
Company Snapshot
BlueThrone is a company focused on transforming indie mobile applications into global market leaders. With over 70 million downloads and 5 million monthly active users, BlueThrone has achieved milestones including $10M in annual recurring revenue and several successful acquisitions and exits. The company’s mission is to help iOS and Android apps reach their full potential through creative marketing and strategic growth, fostered by a culture that values innovation, agility, and high performance.
Role Overview / Mission
BlueThrone is looking for a Growth Marketing Manager to lead content creation, develop marketing automations, and execute campaigns across various channels. This role focuses on delivering results and making a creative impact. The manager will be responsible for developing and executing marketing campaigns, producing content such as emails, videos, and social media posts, and driving engagement with both indie app developers and a global user base. The ideal candidate will have a strong background in copywriting and video production, operate independently, and possess knowledge of AI tools, alongside a proactive and results-driven approach.
Key Responsibilities
- Manage content creation across all marketing channels, including email campaigns, social media, and in-app promotions.
- Write newsletters three times per week and manage broader email marketing campaigns.
- Create and manage engaging short-form videos for social media, from concept to publication.
- Develop marketing automations to enhance efficiency and streamline processes.
- Collaborate with SEO experts to optimize website performance.
- Engage with indie app developers and BlueThrone’s user base across relevant media and communities.
- Develop employer branding content in support of People Team initiatives.
- Drive brand awareness through innovative marketing strategies and creative campaigns.
Required Qualifications / Skills
- Over 5 years of hands-on experience in copywriting, particularly for email marketing.
- Expertise in video production, including planning, shooting, and editing for social media campaigns.
- Ability to write persuasive copy and design basic visuals such as email images and screenshots.
- Proficiency in using AI tools for copywriting, visuals, video production, and automations.
- Experience with marketing automation tools like Zapier or Make.
- Native-level English proficiency.
- Strong organizational skills and the ability to work independently in a remote setting.
- A commitment to creativity, growth marketing, and results-driven strategies.
Preferred / Nice-to-Have Skills
- Experience in converting email readers into customers for digital products or consumer applications.
- Familiarity with direct response copywriting and marketing, especially within the consumer or app sector.
- Fluency in additional languages such as Spanish or German.
- Experience working with remote, multicultural teams.
- Experience with n8n marketing automation tool.
Location & Work Setup
This is a fully remote position, allowing the ability to work from anywhere.
Compensation & Benefits
The role offers flexible hours and unlimited time off.
Timezone: Maryland
Posted: Nov 09, 2025