Company: Aviron
Toronto, ON | Full-time |
Company Snapshot
Aviron, a Y-Combinator company, develops game-based cardio equipment, including rowing machines, bikes, and treadmills, to transform workouts into fitness entertainment. The company’s mission is to combine the enjoyment of games with the benefits of exercise. The workplace prioritizes personal and professional growth within a flat organization that values merit. Employees are encouraged to be self-motivated, take ownership of their work, and contribute to business growth without office politics.
Role Overview / Mission
This role is for a Lifecycle Marketing Specialist, responsible for driving incremental revenue through CRM-driven tactics. The specialist will report to the Marketing Manager, who currently oversees email and SMS, and will collaborate with the CRO. The mission is to scale Aviron by leveraging creative growth tactics, including customer data analysis, automation, and personalized outreach. This involves using CRM and lifecycle insights to customize user journeys, launch targeted campaigns, and test new methods to maximize retention, conversion, and overall business growth via email and SMS.
Key Responsibilities
- Build and execute the CRM strategy, including the roadmap, prioritization, and campaign execution for email and SMS.
- Drive measurable growth by monitoring daily channel performance against spend and KPIs, and proactively surfacing insights and opportunities to marketing leadership.
- Design and evaluate experiments (A/B and incrementality tests), extract actionable insights, and implement next steps.
- Collaborate with Brand, CRM, Customer Experience, and Digital Product support teams to ensure alignment and rapid test execution.
- Complete assigned tasks.
Required Qualifications / Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of experience in CRM/Lifecycle or Email Marketing, preferably in a B2C/DTC environment.
- Excellent analytical and problem-solving abilities with strong attention to detail.
- Ability to independently interpret data, generate insights, and make data-driven decisions.
Preferred / Nice-to-Have Skills
- Experience with Klaviyo.
Location & Work Setup
Team on-sites occur twice a year at the Toronto office.
Compensation & Benefits
- $5,000 annual education allowance.
- Unlimited essential days for unforeseen events.
- 3 weeks paid vacation.
- Employee Stock Ownership Plan (ESOP).
- Annual discretionary bonus.
- Free Aviron cardio equipment (rower, bike, or treadmill).
- 100% employer-paid benefits.
- Provided technology: Apple laptop and large monitor.
Timezone: Ontario
Posted: Oct 18, 2025