AxisCare
Department : Marketing
Company: AxisCare
Waco, TX | Full-time |
Company Snapshot
AxisCare provides a web-based management platform that helps home care agencies manage client and caregiver scheduling, billing, payroll, CRM, and marketing. This technology empowers agencies to deliver essential non-medical care to seniors in their homes, addressing the growing demand for home care services. Headquartered in Waco, TX, the company has clients in all 50 U.S. states and six other countries. AxisCare is a fast-growing company that fosters a fast-paced and autonomous work environment for high-performing individuals.
Role Overview / Mission
This role is dedicated to optimizing marketing operations through HubSpot administration, ensuring data integrity, and implementing system improvements. The specialist will act as a HubSpot and data expert, working on both directed projects and self-initiated process enhancements to master marketing technology systems.
Key Responsibilities
* Maintain and optimize the HubSpot platform.
* Ensure data accuracy across contacts, companies, deals, and related objects.
* Conduct ongoing system audits to identify and resolve data quality issues.
* Develop and maintain custom properties, workflows, and reporting structures.
* Execute data cleanup initiatives and implement preventative measures.
* Analyze marketing attribution data and generate performance reports.
* Create reports and provide actionable insights to the marketing team.
* Support data-driven decision making with accurate reporting.
* Identify and implement data optimization projects.
* Execute system enhancements and process improvements.
* Streamline marketing operations workflows and procedures.
* Document processes and maintain operational best practices.
* Evaluate and optimize existing marketing technology integrations.
* Partner with other operations teams to ensure consistent data across departments.
* Support other operations teams with marketing-specific data requests and process implementations.
* Collaborate on system integrations and data flow optimization.
* Assist with various marketing requests as needed.
* Manage Zapier automations and integrations.
* Utilize AI tools within HubSpot, Zapier, and other platforms for data enhancement.
* Support the implementation and optimization of new marketing technology tools.
* Maintain Excel-based analysis and reporting as required.
Required Qualifications / Skills
* Strong attention to detail and commitment to data accuracy.
* Self-motivated with excellent problem-solving and critical thinking abilities.
* Team-oriented with strong interpersonal skills.
* Ability to work independently while collaborating effectively with teams.
* Strong organizational and project management skills.
* Working knowledge of Excel for data analysis and reporting.
* Basic data analysis skills and ability to interpret marketing metrics.
* Experience with CRM platforms (HubSpot, Salesforce, or similar).
* Proficient computer skills and ability to learn new marketing technology tools.
* Strong verbal and written communication skills.
* Ability to work and thrive in a fast-paced, rapidly changing work environment.
* 1-3 years of experience in an operations, data management, or related role.
Preferred / Nice-to-Have Skills
* Bachelor’s degree in Marketing, Business, or a related field.
* HubSpot experience and/or certifications.
* Previous operations experience in any department.
Location & Work Setup
This position offers flexible work arrangements, including remote work options. AxisCare is headquartered in Waco, TX.
Compensation & Benefits
* Competitive salary.
* Comprehensive benefits package including health, dental, and vision insurance.
* 401(k) plan with company matching.
* Opportunities for professional growth and career development.
* Company-provided laptop and other necessary computer equipment.
Timezone: Texas
Posted: Oct 29, 2025