Product Marketing Manager Market Insights / Ecosystem Growth

Company: FICO
Full-time |

Company Snapshot

FICO is a global analytics software company that helps businesses in over 100 countries make better decisions. We provide solutions in Big Data analytics, artificial intelligence, machine learning, and optimization. FICO® Scores are used by 90 of the top 100 US lenders, 4 billion payment cards globally are protected by FICO fraud systems, and 3/4 of US mortgages are approved using the FICO Score. We are among the world’s top 100 software companies by revenue, serving major banks, insurers, retailers, and telecommunications providers. The workplace fosters collaboration and innovation in a diverse and inclusive environment, valuing ownership, customer satisfaction, and mutual respect. We aim for an engaging, people-first work environment that supports work/life balance.

Role Overview / Mission

This role is key to navigating the fast-moving AI industry by developing clear, well-researched go-to-market strategies, messaging, and enablement content. The objective is to support FICO’s growth within the FICO Platform ecosystem. We are seeking professionals passionate about the emerging Decision Intelligence space who are comfortable working with complex business and technology concepts.

Key Responsibilities

* Develop well-researched, cross-functionally aligned go-to-market strategies for high-growth segments.
* Conduct buyer intelligence projects to define the reasons for clients and partners to change, choose FICO, and act now.
* Create and distribute messaging frameworks that enable marketing and sales teams to scale efficiently and build high-impact demand generation and sales acceleration materials.
* Translate complex or technical topics into clear, accessible narratives for various audiences, explaining their significance.
* Ensure all content is fully launched and activated internally and externally through communication, training, evangelization, and follow-up to maximize impact.
* Collaborate with and learn from senior staff and technical experts who will guide your professional development.

Required Qualifications / Skills

* Experience in product, platform, or solution marketing at a technology company, or a related role such as product management, professional services, data science, architecture, UX, or technical writing.
* BA/BS degree in a relevant field.
* Demonstrated ability to be hands-on, results-driven, and comfortable with technical and complex business challenges.

Preferred / Nice-to-Have Skills

* A Master’s degree.
* A technical degree or prior experience in a technical role or working with AI-native products.
* Experience working with and navigating multi-sided business ecosystems, including the payment processing industry and global systems integrators.

Location & Work Setup

This is a remote position.

Compensation & Benefits

The targeted base pay range for this role is $98,000 to $154,000, with final compensation reflecting differences in candidate knowledge, skills, and experience. We offer highly competitive compensation, benefits, and rewards programs.

Posted: Nov 09, 2025




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