Company: TheSoul Group
Full-time |
Company Snapshot
TheSoul Group is a global digital media company and creator business platform. We produce original video, animation, and editorial content in 21 languages across 50 platforms, generating 25 billion monthly views and reaching over 2 billion followers. We support creators and brands with content distribution, localization, and social media management, known for global successes like 5-Minute Crafts and BrightSide. We operate as a dynamic, remote-first global team that values creativity and direct action.
Role Overview / Mission
This role exists to drive social media platform growth, content performance, and distribution strategies for client projects. It requires a hands-on approach, combining creativity with data analysis. The Senior Social Media Marketing Lead will guide a team of strategists, develop platform-specific tactics, and convert data into measurable outcomes.
Key Responsibilities
* Develop and execute social media strategies with brand and creative teams.
* Analyze platforms, trends, and competitors to find growth opportunities.
* Create systems for analyzing performance data and presenting insights.
* Monitor platform algorithm changes, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms.
* Oversee the creation of editorial calendars, captions, and creative briefs optimized for platforms.
* Suggest posting schedules, conduct experiments, and optimize performance.
* Present data-driven recommendations and insights to stakeholders.
* Research and recommend shoppable content formats and e-commerce features.
* Propose content strategies and publishing schedules for key conversion events.
* Mentor a team of social media strategists, copywriters, and analysts, managing task priorities and quality.
* Ensure efficient workflows using project management and reporting tools like Asana, Google Analytics, and native platform tools.
* Work with Creative Producers and Brand Marketing to align content with distribution and engagement goals.
* Collaborate with Business Partnerships to identify new opportunities based on content or platform trends.
Required Qualifications / Skills
* 3-5 years of experience in social media strategy, content marketing, or digital growth roles; client-side experience is essential.
* Thorough understanding of content performance, platform algorithms, audience behavior, and growth methods.
* Ability to translate analytics into practical business insights.
* Proficiency with native and third-party social media tools (e.g., Meta Suite, YouTube Studio, TikTok analytics).
* Experience managing and mentoring junior social media team members.
* Strong writing and editing skills for digital content and brand messaging.
* Excellent organizational, communication, and presentation skills.
* Fluent in English.
Preferred / Nice-to-Have Skills
* Familiarity with paid media formats and working with performance marketing teams.
* Understanding of influencer and content creator ecosystems and their role in social growth.
* Experience developing or running social-first campaigns that include commerce, tagging, or product storytelling.
* Proficiency in additional languages.
Location & Work Setup
This is a full-time, remote position. The team operates globally with flexible work options, allowing you to work from any location.
Compensation & Benefits
* **Compensation:** Competitive salary, discussed individually, with performance-based bonuses.
* **Work Flexibility:** Remote work options, allowing you to work from various locations.
* **Autonomy:** Freedom to lead new initiatives and drive innovation.
* **Professional Development:** Access to an internal academy for learning and knowledge sharing.
* **Work Environment:** A culture that supports new ideas, transparent task management, recognizes achievements, and encourages flexible collaboration.
Application Process
Applications are reviewed carefully. Due to the volume of applications, only candidates whose qualifications align with the requirements will be contacted for further steps in the selection process.
Posted: Oct 20, 2025