Creative Director, Design System
About the position
Lead and own the strategic discovery research roadmap for a product domain. Partner with Principal Designers, Product Leads, and Engineering Leaders to integrate research findings into product strategy. Embed AI into research workflows to ensure speed, quality, and impact. Ensure research activities adhere to ethical guidelines, data privacy regulations, and internal best practices.
Responsibilities
Plan and execute studies to identify customer problems and emergent opportunities. Design, conduct, and analyze mixed-methods studies (e.g., in-depth interviews, ethnography, longitudinal studies, complex surveys, and telemetry analysis). Transform complex data into clear, concise, and compelling strategic artifacts (e.g., updated personas, intent-driven journey maps, and opportunity frameworks). Lead initiatives to enable and train cross-functional partners on research best practices.
Requirements
5+ years of experience as a User Experience Researcher, Design Researcher, or Applied Researcher. Experience in a complex SaaS or software environment. Deep expertise in planning and executing qualitative and quantitative research methods. Ability to select the right methodology to uncover strategic intent and latent needs. Experience designing research for integrated workflow tools and SaaS platforms. Understanding of the small business user journey. Ability to synthesize insights from various sources (user interviews, behavioral metrics, market data). Exceptional storytelling and presentation skills.